Photo by: Matthew Mitchell/MSU Athletic Communications
Spartan Media Network, Nexstar’s WLNS 6 News, and MSU Federal Credit Union Announce a New TV Partnership: The “MSU Federal Credit Union Coaches Show”
10/14/2021 4:29:00 PM | General
EAST LANSING, Mich. – Fall of 2021 will mark a new venture in television programming for Spartan fans. The Spartan Media Network, WLNS 6 News, and MSU Federal Credit Union (MSUFCU) will collaborate to provide a new weekly magazine-style television program for Spartan fans throughout the state of Michigan. The "MSU Federal Credit Union Coaches Show" will include 30 minutes weekly of exclusive content and features, officially affiliated with Michigan State University. The new program will feature 16 weeks of original programming from Oct. 22, 2021 – Feb. 12, 2022, with hiatus weeks at Thanksgiving and Christmas.
The "MSU Federal Credit Union Coaches Show" will be a fast-paced, content-driven format featuring inside access. The program will originate from the MSU campus and be hosted by the WLNS 6 News Sports team, featuring exclusive access to Michigan State coaches, student-athletes, and storylines. The show will be featured on an unwired television network throughout the state of Michigan. In Lansing, the show will air on WLNS-CBS Fridays at 7 p.m. and on WLAJ-ABC Saturdays at 11:30 a.m., in Grand Rapids on WXSP-My Network, Saturdays at 11:30 a.m., and in Marquette on WJMN-TV Local 3 CBS on Fridays at 7:30 p.m. Additional affiliates are expected to be added throughout the state.
"We are proud to partner with the Spartan Media Network to provide this exclusive local content from the MSU coaches and players to viewers throughout the state of Michigan," said Marci Daniels, Vice President and General Manager of WLNS 6 News. "Our Sports Director, Audrey Dahlgren, will lead this initiative. With the passion she brings to her work every day, she is the perfect person to deliver this exciting content to our viewers throughout the state. Additionally, we couldn't have asked for a better partner in MSU Federal Credit Union – a true supporter of all things MSU."
Kris Kassel, Group Vice President with Playfly Sports Properties, representing the Spartan Media Network commented, "The Spartan Media Network is pleased to work with WLNS 6 News and MSU Federal Credit Union to provide this new programming option to Spartan fans. Michigan State fans will enjoy the creative energy from Audrey and her team as they tell the stories that our always passionate fan base wants to see. Our fans will also get to hear directly from Coaches Mel Tucker, Tom Izzo, Suzy Merchant and others on timely topics as they get ready for each week's slate of games."
"Partnering with WLNS 6 News and Playfly Sports Properties on a Spartan-focused television show that will offer viewers exclusive behind-the-scenes access to MSU coaches, student-athletes, and storylines is an exciting opportunity for us to continue our longstanding tradition of supporting Michigan State University," said Deidre Davis, Chief Marketing Officer of MSU Federal Credit Union.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com
The "MSU Federal Credit Union Coaches Show" will be a fast-paced, content-driven format featuring inside access. The program will originate from the MSU campus and be hosted by the WLNS 6 News Sports team, featuring exclusive access to Michigan State coaches, student-athletes, and storylines. The show will be featured on an unwired television network throughout the state of Michigan. In Lansing, the show will air on WLNS-CBS Fridays at 7 p.m. and on WLAJ-ABC Saturdays at 11:30 a.m., in Grand Rapids on WXSP-My Network, Saturdays at 11:30 a.m., and in Marquette on WJMN-TV Local 3 CBS on Fridays at 7:30 p.m. Additional affiliates are expected to be added throughout the state.
"We are proud to partner with the Spartan Media Network to provide this exclusive local content from the MSU coaches and players to viewers throughout the state of Michigan," said Marci Daniels, Vice President and General Manager of WLNS 6 News. "Our Sports Director, Audrey Dahlgren, will lead this initiative. With the passion she brings to her work every day, she is the perfect person to deliver this exciting content to our viewers throughout the state. Additionally, we couldn't have asked for a better partner in MSU Federal Credit Union – a true supporter of all things MSU."
Kris Kassel, Group Vice President with Playfly Sports Properties, representing the Spartan Media Network commented, "The Spartan Media Network is pleased to work with WLNS 6 News and MSU Federal Credit Union to provide this new programming option to Spartan fans. Michigan State fans will enjoy the creative energy from Audrey and her team as they tell the stories that our always passionate fan base wants to see. Our fans will also get to hear directly from Coaches Mel Tucker, Tom Izzo, Suzy Merchant and others on timely topics as they get ready for each week's slate of games."
"Partnering with WLNS 6 News and Playfly Sports Properties on a Spartan-focused television show that will offer viewers exclusive behind-the-scenes access to MSU coaches, student-athletes, and storylines is an exciting opportunity for us to continue our longstanding tradition of supporting Michigan State University," said Deidre Davis, Chief Marketing Officer of MSU Federal Credit Union.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com
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