Michigan State Partners with Student Athlete Score to Elevate NIL Strategy
10/1/2025 1:00:00 PM | General
EAST LANSING, Mich. -Â Michigan State Athletics has announced a new partnership with Student Athlete Score to strengthen its approach to NIL. The partnership will equip Michigan State's teams with advanced data and analytics to help identify new opportunities, maximize brand partnerships, and drive greater returns across the department's NIL initiatives.
Through this collaboration, Michigan State Athletics will gain access to Student Athlete Score's platform, delivering real-time social media analytics, brand readiness insights, and benchmarking tools across its roster of student-athletes. As NIL opportunities continue to grow in scale and complexity, Michigan State is prioritizing technology that supports sustainable growth and long-term success.
Student Athlete Score allows Michigan State's internal teams to better evaluate marketability, uncover emerging opportunities, and build data-driven strategies for NIL growth. The platform supports holistic planning by centralizing key metrics into one easy-to-use system.
"We are proud to partner with Michigan State University," said Brent Wall, CEO of Student Athlete Score. "Michigan State is making a strong investment in the future of NIL. This partnership gives their teams a real edge by combining data, storytelling, and strategy in a powerful way."
This partnership also expands Student Athlete Score's growing presence among top-tier athletic programs, joining a list of leading universities already using the platform to drive NIL strategy.
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