R.E.A.C.H.
Research & Excellence in Athletic Collaboration & Health

Research & Excellence in Athletic Collaboration & Health (REACH)
The REACH initiative supports MSU's strategic goals by fostering collaboration, advancing health equity, and enhancing the overall experience and performance of student-athletes. It serves as a practical example of how MSU can leverage interdisciplinary approaches to meet both local and global challenges in health and well-being.
Member Groups: Athletic Training, Kinesiology, Sports Science, Nutrition, Physical Therapy, MSU Student-Athlete Wellness, MSU Sports Medicine
Core Objectives
- Data Integration: Combine medical, performance, physiological, and psychological data to create a comprehensive view of each student athlete's status.
- Evidence-Based Decision Making: Utilize integrated data to make informed training, rehabilitation, and competition readiness decisions.
- Collaborative Research: Conduct and publish peer-reviewed studies to contribute to the broader field of sports science and medicine.
- Technology Optimization: Leverage cutting-edge technology and analytics to maximize efficiency and gain deeper insights.
- Evaluation and Implementation of Health and Performance Technologies: Assess and integrate relevant health and performance technologies by meeting with key groups and stakeholders, reaching out to industry experts, and prioritizing the most important and relevant solutions to our student-athletes’ needs.
- Holistic Athlete Development: Address all aspects of student-athlete welfare, including physical, mental, and nutritional health.