MSU Athletics and The Brandr Group Begin Group Licensing Program for Student-Athletes
8/27/2021 11:30:00 AM | General
EAST LANSING, Mich. – Michigan State Athletics today announced that The Brandr Group (TBG) is bringing Spartan student-athletes the opportunity to combine their Name, Image and Likeness with MSU's official trademarks and logos through participation in a Group Licensing Program.
Michigan State student-athletes will be able to voluntarily opt into the Group Licensing Program, where they will be able to be marketed in groups of three or more from any one specific sport or six or more from multiple sports in combination with University trademarks. Participation in the Group Licensing Program does not restrict the student-athlete's individual NIL rights, as they will still be permitted to enter agreements outside of the program.
"This is an exciting opportunity for Spartan student-athletes to combine their Name, Image and Likeness with Michigan State trademarks and logos," said Michigan State Executive AD/External Operations Paul Schager. "NIL continues to evolve, but this is an opportunity for Michigan State Athletics to support its student-athletes as they navigate this new landscape."
The Brandr Group will create, activate and manage the Group Licensing Program on behalf of MSU student-athletes. TBG is responsible for securing sponsors and licensees to support the Group Licensing Program and its participants.
"We are proud to collaborate with Michigan State University and to bring this program to an institution with such a stellar reputation in college athletics as well as for such a loyal, passionate fan base." said Wesley Haynes, CEO of The Brandr Group. "This is a great step for Michigan State University to create for their student-athletes and to provide a viable path for cobranding. No doubt, this will be beneficial for all of their student-athletes who opt into the program."
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency with broad experience and an expertise in sports. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. The TBG team has decades of collective management experience for some of the world's largest brands. For more information, please visit tbgusa.com.
Michigan State student-athletes will be able to voluntarily opt into the Group Licensing Program, where they will be able to be marketed in groups of three or more from any one specific sport or six or more from multiple sports in combination with University trademarks. Participation in the Group Licensing Program does not restrict the student-athlete's individual NIL rights, as they will still be permitted to enter agreements outside of the program.
"This is an exciting opportunity for Spartan student-athletes to combine their Name, Image and Likeness with Michigan State trademarks and logos," said Michigan State Executive AD/External Operations Paul Schager. "NIL continues to evolve, but this is an opportunity for Michigan State Athletics to support its student-athletes as they navigate this new landscape."
The Brandr Group will create, activate and manage the Group Licensing Program on behalf of MSU student-athletes. TBG is responsible for securing sponsors and licensees to support the Group Licensing Program and its participants.
"We are proud to collaborate with Michigan State University and to bring this program to an institution with such a stellar reputation in college athletics as well as for such a loyal, passionate fan base." said Wesley Haynes, CEO of The Brandr Group. "This is a great step for Michigan State University to create for their student-athletes and to provide a viable path for cobranding. No doubt, this will be beneficial for all of their student-athletes who opt into the program."
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency with broad experience and an expertise in sports. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. The TBG team has decades of collective management experience for some of the world's largest brands. For more information, please visit tbgusa.com.
2025 Varsity S Awards
Monday, September 15
2025 Hall of Fame - Caroline Powers Induction
Monday, September 15
2025 Hall of Fame - Kori Moster Induction
Monday, September 15
2025 Hall of Fame - Nick Simmons Induction
Monday, September 15