Eric Reinke Appointed Executive Senior Associate AD/Chief Business Officer for MSU Athletics
11/6/2025 1:22:00 PM | General
EAST LANSING, Mich. - Eric Reinke has been named Executive Senior Associate AD/Chief Business Officer for Michigan State Athletics, Michigan State University Vice President and Director of Athletics J Batt announced.
Upon joining Michigan State Athletics, Reinke will oversee business operations and manage the financial strategy of the department. This includes implementation of all departmental budgetary policies, while also developing and managing short and long-term financial strategies, operational and capital budgets, sustainable forecasting processes and financial performance. Through identifying trends and opportunities, he'll be part of a collaborative process to optimize profitability, organizational efficiency and revenue growth.
"Eric Reinke's experience overseeing the financial operations of a Power 4 athletics program through the recent transformational changes in college athletics will be a tremendous asset to Michigan State," said Batt. "As MSU Athletics pursues an innovative approach to sustainable growth and competitive success, Eric's skillset and perspective will be incredibly valuable. We're excited to welcome Eric and his family to Michigan State."
Reinke comes to Michigan State from the University of Maryland where he serves as Senior Associate AD, Business Operations/Chief Financial Officer, overseeing all aspects of the athletic department's fiscal operations, including budget management, financial reporting and long-term strategic planning. His responsibilities include monthly and annual reporting along with departmental forecasting and budgeting.
As a member of Maryland's athletics department executive team, Reinke plays a key role in their strategic planning and financial execution for the transition into the revenue sharing era of college athletics. He also serves as the department liaison to the university finance, budget, controller and procurement offices at Maryland, building strong relationships with units across campus. Reinke has extensive experience working closely with coaches and administrative staff to allocate resources in alignment with strategic goals. Beyond his financial focus, he serves as the sport administrator for women's cross country and the men's and women's track & field programs.
"I am honored to join the Michigan State Athletics family," said Reinke. "I am grateful to (Director of Athletics) J Batt and (Chief Operating Officer) Jon Palumbo for the opportunity to work alongside a fantastic team. In conjunction with University leadership, we will implement a sound but innovative financial strategy to best position our teams for success. I am excited to get started!"
Prior to his arrival in College Park, Reinke worked at Towson University where he served as Director of Business Operations. His career also includes stints in the athletic department at the University of Florida and with the Tampa Bay Buccaneers.
A native of Tampa, Florida, Reinke owns a pair of degrees from the University of Florida, graduating in 2005 with a bachelor's degree in finance and a minor in mass communication before earning his Master's degree in sports management in 2007. His family includes his wife, Kelly, and two sons.
